June 2nd, 2011 Blue Color in Web Design
Each color has its own mission. We see a variety of colors every day, every hour, every minute, but never think why this color combination was chosen. The same is with websites. Entering an interesting blog, corporate site or portal, we switching its colorful and multi-colored pages and never wonder why blue was chosen, or for example, yellow for design. But this choice was not accidental.
The color which we will talk about is blue.
“Blue – the color that retains its character in all its shades, and it distinguishes it from all others” – Raoul Dufy.
Few Terms
Blue – the name of the group of colors. Spectral blue felt by man under the influence of radiation with a wavelength of about 440-485 nm (sometimes indicate wider range – 420-490). One of the “primary colors” in the GLC. Hexadecimal notation of color in the RGB – # 0000ff.
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Why choose blue?
Blue – the color that is most often selected as a favorite for both men and women. The main reason for the choice is due to the fact that the blue – the color of tranquility. It never irritates the eyes and, consequently, is very popular in design. So he sends to person a sense of trust and security. He will never look grim or scary. Dark shades of color imply the stability and unity. But despite the positive associations, the abuse of the blue, may create a feeling of sadness or seriousness.
The most commonly blue is choosen by government representatives. Incidentally, because of the reasons that we described above, the uniform of the police is of that color.
A special place in shades of blue is light blue. It reflects air, sky, water and cleanliness, symbolizing health, understanding, and softness, as well as it is the favorite color of more than half world’s population. All these advantages make it ideal for use in web design.
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Advantages of the Blue
Symbolizing trust, stability, wisdom, loyalty and sincerity, blue is the most popular color. This is also a merit of such elements as air and water. The sky above and the sea surface is also blue. With this blue is capable of inducing the state of rest and relaxation.
These properties are essential when creating a corporate design. This color can be found at many large companies websites. Bright shades of blue are used mainly for site about health, travel and leisure. Darker shades are used in such areas as sports and politics. This choice stems from the fact that the blue color symbolizes knowledge, honesty, seriousness, courage and experience. And, for example, dark blue reflects the great strength and security. Also, thanks to the excellent combination of gray, blue is also spread in other industries.
If we deviate from the topic of design, we can not fail to mention that if you go for an interview or business meeting, it is better to choose clothing is blue because it symbolizes loyalty. Also noted that the work goes much faster and more productive if blue color is present in the room.
Despite all the pluses, blue may have a negative effect, becoming cold and depressing, if its too much of it on the page.
Read more in the aesies of articles “Colors in Web Design”:
