June 9th, 2011 Yellow Color in Web Design

And now about yellow!
Number of variegated and colorful sites in the network simply rolls over. Almost on every web-site more than 10 different color combinations can be found, and except shades of these colors. But, surprisingly, among the design brightness and colorfulness there will always be work done in one color, style and balance. Yellow, blue, red, green, black and lots of other colors that set the tone for the entire site. It was on such sites and we will tell you in a special series of articles “Colors in Web Design”.

You’ll learn about all the main colors used in web design, you’ll see the best sites with this color combinations, as well as read a lot of interesting things. Do not miss out.

The color, which we describe today and examples of sites with a predominance of which we have prepared, will be yellow.

“Some artists depict the sun as a yellow spot, others transform a yellow spot into the sun” – Pablo Picasso.

Few of the Terms

Yellow – the color of a wavelength from 565nm to 590 nm. This color is the complementary color to blue. However, in antiquity, because of the limitations of available pigments, it had been seen as complementary to purple. One of the standardized shades of yellow is a component of CMYK. Hexadecimal notation of color in the RGB – # ffff00.

Why to Choose Yellow?

Yellow is associated with sunshine, sunflowers and, of course, with the sun itself. It is the color of joy, happiness and boundless energy. Yellow color creates warmth and comfort. He also is cheerful, helps to stimulate mental activity, and improves memory. Also yellow is often associated with food. Pure yellow is very bright and particularly attracts attention. Perhaps this is one of the reasons why taxi is painted in this color.

Together with the yellow usually black color is used. This combination provides a great contrast to the other colors. In nature, many animals use these colors as a mean of repellent. It is for this reason such a combination can be seen in some road signs, as well as the caution label. In heraldry, yellow symbolized honor and loyalty, but ironically it is also a color of cowardice.

Yellow is best used in pure form or in its more vivid colors. When you add white, he begins to lose its basic properties and becoming pale, and when combined with a strong black – get dirty. Thus, many shades of yellow, are often visually unattractive.

Advantages of Yellow.

Yellow affects us both morally physically. He is able to stimulate our mental and nervous systems, as well as enhance our memory. Golden-yellow exudes confidence in a brighter future, and also distributes its joy. He shines with optimism and enlightenment.

Yellow also increases metabolism. As one of the most visible colors, it is actively used in the design of ads (for example – with a price tag on products) and to attract people’s attention. Enter any supermarket and pay attention on what colors are used to specify the cost of food prices. There will certainly be yellow.

And remember, yellow is the color of optimism (:

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